Strategic Plan

Mission

To advance the professionalism and viability of our workforce and foster a culture of accessibility, excellence and continuous improvement

Vision

A thriving workforce equipped to meet and exceed the world’s mobility needs

Organizational Values

Access / Growth / Collaboration / Impact

Strategic Priorities

Strategic Objectives

Advance the reach and impact of our scholarships and training awards
1.1 Assess the fundamental structure and scope of our scholarships and training awards
1.2 Promote and deliver accessible, impactful opportunities that enable learning, growth and achievement
Accelerate the growth and strength of the workforce pipeline
2.1 Develop resources and case studies to support industry companies to engage local universities, trade schools and other qualified education and training providers
2.2 Invest in partnerships to deliver education, training and tools that upskill the workforce and support companies with recruitment and retention
2.3 Establish a public relations campaign to garner awareness of and interest in the industry
Secure the ongoing viability and capabilities of the organization
3.1 Establish performance metrics and evaluations to measure the success and impact of the organization’s work
3.2 Build a diversified funding and additional revenue source strategy to actualize the organization’s goals
3.3 Transform the organization’s brand to align with its strategy
3.4 Develop a comprehensive communications strategy that resonates with global audiences

Strategic Priorities & Objectives

Strategic Priority 1

Advance the reach and impact of our scholarships and training awards

Strategic Objectives

1.1 Assess the fundamental structure and scope of our scholarships and training awards
1.2 Promote and deliver accessible, impactful opportunities that enable learning, growth and achievement

Strategic Priority 2

Accelerate the growth and strength of the workforce pipeline

Strategic Objectives

2.1 Develop resources and case studies to support industry companies to engage local universities, trade schools and other qualified education and training providers
2.2 Invest in partnerships to deliver education, training and tools that upskill the workforce and support companies with recruitment and retention
2.3 Establish a public relations campaign to garner awareness of and interest in the industry

Strategic Priority 3

Secure the ongoing viability and capabilities of the organization

Strategic Objectives

3.1 Establish performance metrics and evaluations to measure the success and impact of the organization’s work
3.2 Build a diversified funding and additional revenue source strategy to actualize the organization’s goals
3.3 Transform the organization’s brand to align with its strategy
3.4 Develop a comprehensive communications strategy that resonates with global audiences

Strategic Outcomes

  • Grow the reach and impact of the scholarship program and industry training awards
  • Increase access to qualified industry education and training
  • Grow the size of the workforce pipeline
  • Increase recruitment and retention of a talented workforce
  • Increase the readiness of current and future talent
  • Increase engagement with and awareness of the organization
  • Strengthen the organization’s ability to carry out its mission